For every big success story I hear about marketing on Facebook, I also hear several stories of, ‘Oh, I tried that, but it didn’t go anywhere so I gave up.” So does marketing on Facebook work? Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your list building and your sales.

But the key is to have a game plan for how you’re going to build, brand and market yourself on Facebook. With that in mind, I’ve put together this list of tips to get you moving in the right direction.

1. Create a page. Sounds simple, right? It is – the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t cut it. Pages are meant for businesses and they are much more effective at getting your message out there.

What can you do if you goofed up and you already made a profile for your business? There is a fix: By using Facebook’s migrate tool, you can switch from a profile to a page and best of all, you get to KEEP all of your followers.

(more…)