Email Marketing
How to Get Higher Converting Opt-ins
When building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this squeeze page?” is an ultra-common question, and surprising, the WRONG question to be asking.
What’s the right question? How about, “How do I build the most RESPONSIVE mailing list?”
Please note: I invite you to test what I’m about to tell you for yourself. In fact, I always invite you to test EVERYTHING I share with you, because that way you’ll know for a fact that it applies in your own unique situation.
And if what I’m about to share stretches the bounds of credibility, it’s all the more reason why you should test, test, test.
To get higher converting opt-ins, let’s first talk about what gets people to sign up for your mailing list in the first place. After that, I’ll reveal the biggest secret I know to getting a HIGH CONVERTING mailing list that will make you more money than many lists twice and three times the size.
8 Email Marketing Mistakes That Cost You Sales and Subscribers
8 Email marketing mistakes that cost you sales and subscribers – Number 1.Being boring.
I’m placing this at number one because it’s the biggest mistake of all and I want you to remember it. After you write your email, reread it. If it bores you, just imagine what it will do to your readers. Be compelling, be interesting, be funny, be passionate, be crazy – in short, be ANYTHING but boring.
Number 2. Burying your message.
In journalism they call it burying the lead – that is, hiding the most important information deep inside your email instead of placing it at the top.