Ah yes, it’s the holiday season once again. Time to set aside our marketing efforts and our information products until the first of the new year, right?

Actually, no. It’s a common myth that the only things sold in December are tangible products. In fact, December can be a great time of year to market information products precisely because others are taking a break from marketing, thus your competition tends to be lower. Plus you’ve got to remember that not everyone participates in the holiday madness of shopping and parties, and even those who do will welcome a change of pace.

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