The question “what self publishing company is the best” is a frequent one among aspiring authors. The reality is that there is no clear winner in this industry. The question to ask instead is “what self publishing company is the best for me?”

When choosing a self publishing company, you should consider your desired distribution channels. While some authors opt to use expensive print-on-demand services, others prefer to have a more flexible distribution channel. A key thing to consider is your target audience. Do you want a mass audience? Or are you targeting a niche market? Once you know your target market, you can then choose a company that suits that niche best.

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