You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that make your content truly great so here are 6 tips for writing great content.

1. Write for your readers, NOT for the search engines. Sometimes we get so caught up in optimizing our content for SEO that we forget we’re really writing for our readers and not Google. Create content that is useful for people, that helps them, educates them and entertains them. Make SEO your second priority in writing your content, not your first. Otherwise, your traffic isn’t going to get past your second paragraph before they’re closing your site and moving on to someone else’s.

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