Or Just Wasting Your Time?

More and more I’m seeing that there is a “trick” to social media, and it’s not to bombard people with a plethora of content. Rather, it’s to use specially crafted content designed to lure a customer in and get them at least one step closer to becoming your customer.

Have you ever gone fishing? What’s the secret to becoming a great fisherman or fisherwoman? It’s not blanketing the water with bait. Sure the fish will consume it, but if it’s got no hook, how are you going to reel them into the boat?

Instead, the secret lies in using the right bait on the right hook AND knowing what to do when you get the nibble – that is, setting the hook before the fish gets away.

So what’s your bait in social media? It’s helping the person to solve a problem. Think about this – you’ve got a problem and it’s causing you stress, perhaps making you lose money, lose sleep, or just plain irritate you. You don’t know what to do. You begin searching the Internet for answers, but nothing seems to fit until you run across a person on Facebook / LinkedIn / Twitter, etc. who claims to know something about your challenge. You provide a few details and ask him or her what to do and BOOM! They give you a solution that HOT-DIGGITY-DOG actually WORKS!

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