Successfully marketing a small business using Pinterest is a technique that many look at as the new thing in business. The problem is there is a silent majority who feel out of their depth when it comes to new sites. Pinterest and other social media sites seem to intimidate those who feel they aren’t computer savvy, but they shouldn’t. This article will go over the basics of using Pinterest to market your small business.

First, invest in quality. This will always be true no matter what age it is. If a business has a quality product, it will generate interest. If the product is not good, there is very little that marketing can do to help it in the long term. This is even more true in a world with the internet. Bad reviews and news of product faults spreads much faster than good news, and count for much more. The 99 clients that walked away satisfied are not likely to say so, but the 1 customer who isn’t will complain and shape the perception of a business for the entire online community. Invest in the product first.

(more…)