A Facebook fan page is like having a Facebook profile dedicated to your business. While you could make a profile for your business, Facebook will likely flag it and remove the profile, leaving your customers and prospects without a way to connect with your brand on Facebook.

Instead of a profile, you want a fan page for your business. Fan pages are a way for your customers and prospects to identify with you and associate who you are with your brand as well as share the page with others.

Take a moment and define the purpose of your fan page. If you define the purpose of your page as only to sell more, then you need to take a step back. While social media does help businesses promote their brands and sell more products, consumers can always tell when that’s the only reason a brand is online.

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