There’s been a great deal of talk about Kindle recently, so I decided to check it out and make a list of the benefits of publishing on Kindle. My first question was, “Why do it?” Long story short, there are many reasons, I have listed my top five here.

1. Exposure.

By getting published on Amazon, you’re getting your name out there and you’re building credibility. Yes, even a $2.99 Kindle book makes you a published author in most people’s eyes.

2. List building.

It’s wonderfully easy to place your squeeze page URL or your website URL inside your books than you publish on Kindle, along with an offer for another free ebook just for joining your list. And these are quality prospects you’re adding to your list. After all, you know they’re interested in your topic, you know they like you (or they wouldn’t join your list after reading your book) and you know that they make purchases in your niche (after all, they bought your book, didn’t they?)

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