Using pay per click (PPC) ads is one of the most reliable ways to monetize your website. Basically, you pay Google or an advertising network for the traffic that your ad brings to your website. There are different ways to create and run ads, and you can also choose whether to bid or pay a flat rate. Whether you want to pay a flat rate or bid on keywords, the amount you pay per click will vary.

PPC ads can be displayed on search engines or within other content. A pay per click ad can be a display ad (also known as a banner ad), or a native ad (which is similar to a blog post). PPC ads can be used for retargeting campaigns, and can target audiences based on specific page views, time on site, or type of visitor.

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