Did you know that promoting too many different categories of products or services from one website can result in fewer sales? Maybe microsites are the answer.

Let’s say you have an SEO service, a website building service and a Facebook page service. Someone comes to your website looking to get a professional Facebook page built for their business and finds all kinds of info on website building and SEO. He leaves.

Next, he goes to a website that offers JUST Facebook pages. He buys.

What happened? Your website didn’t cater specifically to what he was looking for, so he kept searching until he found a website that did.

Solution? If you sell distinctly different services or products, you might want to consider building microsites for each one.

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