Social networking is an advertising method that uses social networks to build ones business presence on the internet. Although this new marketing idea is still in its first stages of development is here to stay.

It can be a very powerful tool to an internet business user if it is used correctly. There are quite a few benefits of social networking advertising but the more common ones will be listed here.

1. Cost

It is a lot cheaper for a business owner to advertise on social networks than paying for advertising. This is because social networks are free to join and interact with. This is a great benefit for those that are just starting out and do not have a lot of money to use for advertising. Also when you use social networks you can pre-screen potential customers and create a customer profile.

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