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Podcasting from home provides your brand and business with lots of unique opportunities. Since social distancing and quarantining have both been going on for a while now, and COVID-19 looks as if it will stick around for a bit, the attraction of podcasting is even more substantial.
But why even podcast at all? A podcast can easily be shared across a wide stream of platforms, from different people. It’s super easy for people to listen to, with iTunes, Spotify among the ways for people to hear your podcast. It’s an easy way to build influence, and listeners tend to become hard-core fans who want to talk about you and your business or brand.
Plus, it’s a lot more fun then it may seem to be. Sure, the idea of coming up with things to talk about for thirty or sixty minutes may at first seem a little bit on the daunting side. But you’ll be surprised by just how much content there is about your business, your passion, random thoughts, business tips, or things about your personal life that you feel like you want to share or talk about. Plus, it is an excellent way to build connections, and gain visibility.
Even if you don’t want to have a podcast for your business, having one related to your brand or your personal life may be a good idea for your company anyways, as your name instantly has more visibility.
Joty Kay
Joty Kay, the host of her own podcast, Joty Kay Uncut says that podcasting “from home gives me a chance to talk about anything and everything whenever I want to. As soon as something pops into my head, I jot it down, I open up my laptop and turn on the mic and start my episode. You have 24-hour access to your digital journal.”
That’s part of the overall appeal of podcasting: no censorship, and it is exactly as you want it. But podcasting from home? As Joty also points out, you can start recording at any given moment or write thoughts down throughout the day. No need to wait to go into a studio to begin recording, as your home is your studio.
If you think that podcasting may be a fun idea for you or your business, why not start now? Because no, you don’t exactly need a perfect recording studio. But there are a few things that you definitely will need:
A laptop. Chances are, you almost certainly have one. Next thing on the list? A microphone. If you are very serious about podcasting, then investing in one may be a good choice. However, using your phone or a tablet to record is also a choice and not a bad alternative. While a soundproof room is definitely not necessary, make sure it’s a quiet spot. No dogs, cats, or kids (unless you want them in). You can even use blankets or pillows along the walls or doors to soundproof it to a certain extent. There are some other things that you may want to consider getting as you go on, but these are the basics.
The most important? Your content. You can be like Joty, and write down ideas throughout the day. Or you can have an outline. Maybe you just brainstorm. Maybe you talk it over with your business partner or best friend. But have a general idea of what you’ll talk about, maybe even a plan for a few episodes down the line. Once you have a basic idea for content, set up your space! Blankets and pillows are optional. But once that is ready, record! Use your microphone or tablet, and save it on your laptop. It’s just as easy as it sounds. But hold up. Recording it is only part of it.
Next — and it may be cringy — go back and listen. And edit. Your customers and clients will be listening to it, so you’ll want to make sure what you are saying is accurate and good information. Plus, there are a plethora of editing apps that you can choose from. Once the editing is over, add music!
Podcasting is seductively simple and is one of the easiest ways to promote your brand or business. So, start talking and recording.
Joty Kay is an Indian entertainer who gained her popularity from Vine by having more than 100 million views and a growing fan base of more than 60,000 supporters and counting. She also co-stars in a popular web-series called Anarkali in which she wins the hearts of viewers with her character named Navi. Joty is known for her fearless and bold personality. She has decided to take her opinions and experiences to Joty Kay Uncut, her appropriately named talk show.
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